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British Journal of Economics, Management & Trade

British Journal of Economics, Management & Trade, ISSN: 2278-098X,Vol.: 9, Issue.: 1

 

Original Research Article

 

Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia

 

 

Haryo Bismo Putro1* and Budhi Haryanto2

1Department of Magister Management, Sebelas Maret University, Surakarta, Ir. Sutami Street No. 36A Kentingan, Indonesia.

2Faculty of Business and Economic, Sebelas Maret University, Surakarta, Ir. Sutami Street No. 36A Kentingan, Indonesia.

 

Abstracts

 

The purpose of the study examined the relationship between ease of use and consumer attitudes, the relationship between usefulness and consumer attitudes, the relationship between perceived risk and consumer attitudes, and the relationship between consumer attitudes and intention to buy Zalora. The data collection used convenience sampling technique and the execution using questionnaire to collect the data. This method is used because the chosen sample must understand about the research problems. Questionnaire spreaded to 150 online consumers who has intention to buy Zalora at Paragon Mall in Surakarta. The geographical selection based on practical reasons where Surakarta has many online consumers. The 150 usable questionnaires were analyzed with SPSS. In this study, Structural Equation Modeling (SEM) is used to analyze the hypothesis of the research. The result showed positive relationship and all of the hypothesis is supported.

 

Keywords :

Ease of use; usefulness; perceived risk; consumer attitudes; intention to buy.

 

Full Article - PDF    Page 1-12    Article Metrics

 

DOI : 10.9734/BJEMT/2015/18704

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